HUTAN RATION-The Company

Hutan Ration journey began from the home kitchen of the founder, Jazrul Fuad in late 2016.

It was a determination to come up with energy bars that taste good using all halal natural ingredients that initiated the brand movement. Started with making a few batches for his own hiking and mountaineering activities, he then received requests for extras from his hiking friends.

And the rest was history.

Hutan Ration believes in being a source of inspiration to the community towards a healthier lifestyle. Although a young company, from Day 1, we have a vision to be the World No 1 Halal Sports Nutrition brand.

Hutan Ration bars are manufactured at our own factory in Terengganu, made with 100% all natural superfood ingredients. Our Terengganu factory is HACCP and Halal Certified, and equipped with a fully automated production line to ensure the best quality.

Hutan Ration now has become the go-to energy bar amongst athletes, outdoor enthusiasts, sports and fitness community. Hutan Ration bars are now being distributed world wide under the company‘s distribution arm, Sports Allied Services.

We welcome inquiries for distribution of new markets as well as manufacturing of halal energy and snack bars.